Goods of Desire (also known as G.O.D.), a renowned Hong Kong lifestyle brand, has finally opened its first overseas store in Singapore’s Central on 7 July 2012. Co-founded by architects Douglas Young and Benjamin Lau in 1996 as a retail space in Ap Lei Chau. The creative brain behind G.O.D.’s purposefully provocative products is co-founder Douglas. Often seen around town with a farmer’s hat and straw bag, the architect likes to take everyday things out of context to create some sort of irony and humor. His innate interest in Hong Kong’s local culture and things that are normally overlooked often form his inspiration for the highly popular products. He also says he thinks best when doing ‘business’ in the loo. I think it would be way cool to be part of his design team where it’s practically no holds barred creativity.
“So often, it is the most nondescript of items, the ones we tend to disregard that, when you bring them to the forefront and celebrate their quiet existence, truly makes people smile.”
Douglas Young, Co-Founder, Goods of Desire
Taking up 6,000 square feet of retail space, Singapore will be the award-winning brand’s fourth largest store. The Singapore retail store will bear many firsts in terms of design and décor. Besides the unconventional entrance crafted to resemble an old Chinese copper coin, the Singapore store is the first to prominently feature the brand’s signature red lampshades which is reminiscent of those seen at Hong Kong’s butcher stalls at old school wet markets (red cos’ it makes the meat look more attractive).
INSIDE THE STORE
Inside the store, salvaged heritage items are integrated into the store design as part of themed collages as G.O.D.’s environmental and social responsibility, with each of the four sections projecting a slightly different character – Fashion (mens, women & mens underwear), Gift Ideas (tons of quirky ideas!), Homeware (dining, bath and bedding products)and Furniture.
G.O.D. will be specially designing a collection for the Singapore market with the local culture as inspiration. Douglas Young said in an interview he was most inspired by Singapore’s shophouses. I can’t wait to see his quirky interpretation of the architecture! The launch of this collection in the Singapore store is slated for the last quarter of the 2012.
G.O.D. VENDING MACHINE
The store’s pre-opening publicity activity deserves a mention – G.O.D. installed a “pop-up” vending machine at various places around Singapore. The machine is inspired by Hong Kong’s Dai Pai Dong (Cantonese for “street hawker stall with a large signboard”) which are synonymous with the island. For S$2, you get a ‘lucky gold bar’ with a randomly inserted gift such as fridge magnets of ample bums in granny briefs, USB drives shaped like old letterboxes, and vouchers for the Delay No More slogan tees.
A YUMMY KIND OF MOONING
One item which I am looking forward to this Mid-Autumn Festival (中秋節) is G.O.D.’s cheeky mooncakes. Launched in 2008, these highly popular mooncakes fashioned in the shape of a butt is a play-on-words representation of the festival’s date on the 15th day of the eight lunar month “八月十五“ – which also means “butt”. Seems like people are sick of the same round-shaped mooncakes – the very first batch of mooncakes sold out in a mere 20 minutes. The 2nd batch sold out in under an hour. It has since evolved from 4 to 8 designs, and I am so looking forward what other new ass-tonishing designs or flavours G.O.D. can come up with.
Goods of Desire