I popped by Singapore’s latest gourmet store Dean & Deluca which recently opened at Orchard Central on 22 June 2012 over the weekend. It is a brand name that’s synonymous with the finer things in life – “a food institution synonymous with the New York way of living”. I wanted to pamper myself with some nice cheeses & parma ham for my garden picnic that weekend, and couldn’t resist trying out their all-day-brunch café. Afterall, it’s part of the Dean & Deluca experience, no? *wink*
Dean & Deluca is a multi-channel retailer of gourmet and speciality foods, premium wines and high-end kitchenware with operations throughout the United States and abroad. Established in 1977, the food emporium started out as a corner grocery store in Soho, and has since opened in 18 international locations. Singapore is the 8th country it’s opening in. It also joins a growing list of gourmet food stores such as Jones the Grocer, Hediard, Culina, Cut the Mustard, Le Bon Marche, Huber’s Butchery & Bistro, Four Seasons Gourmet Market, Da Paolo and many more which have set up store locally to tap on the population’s insatiable appetite for gourmet food of the highest quality (even the local grocer has opened NTUC Finest in response to the demand). For me – it was especially exciting as I had previously done a project on gourmet food stores around the world, and Dean & Deluca was one of my favourites. And now I CAN shop in one – cool.
Renowned as a culinary food haven with its trademark artisan foods and handcrafted products, the New York fine foods purveyor brings a wide range of gourmet food from all over the world to Singapore, from fine cheeses and charcuterie to high quality olive oils, herbs and spices for the discerning epicurean, prepared foods and delicious bakery, pastry and coffee. Dean & DeLuca’s private label products carry their stamp of approval for being artisanal quality products sourced from the best suppliers worldwide. Each product comes with a story – There are over 1,000 stories to discover, ranging from a profile of the farmer to the way the product was made.
The 3,200 square feet Singapore store houses a bakery, shop and a café. The 50-seater café will take up 40 per cent of the entire space and serves an all-day brunch menu, something which is only available in Singapore following local feedback. I guess Singaporeans just love their sunny side-ups and cheery breakfasts anytime! Or in my case – an excuse to sleep in and still be able to get breakfast *hee*
The café has a pretty interesting beverage menu – apart from gourmet coffee, tea and juices, check out the unusual drinks like Dirty Chai Tea Latte, Green Tea Chendol or Mango Sticky Rice Shake. I hear the Dirty Chai Latte is a popular choice (combination of Ginger Milk Tea infused with Spices and fortified with a shot of Espresso).
Dean and Deluca is also a fab place to pick up gifts for chi chi or aspiring chef/gourmand friends – the store offers beautifully-packaged gift boxes and baskets filled with hand-picked selections of the best quality items. Those with a more decent budget can consider individual gifts such as their cute candy collection. You can find other top-rated gifts here. My faves? The spice rub collection, spice rack and Snacks on the Run *hint hint*
Overall, it was a pleasant shopping and dining experience. The store was smaller than what I expected, but well-stocked. The staff were also polite and attentive, always ready to offer assistance. I will be back to try the sweet items on the cafe menu, although I must say it’s a bit pricey for a self-service concept (I paid over S$30 for a main, a drink and dessert). Then again, you are paying for attentive (and smiling) service and most of all – a lifestyle. Can’t compare to Starbucks!
Here’s my Look of that Day.
About Dean & DeLuca
Founded in 1977 by Joel Dean and Giorgio DeLuca with the opening of its flagship store in SoHo, New York, Dean & DeLuca has grown into a multi-
channel retailer of gourmet foods, wines and kitchenware with operations throughout the United States and international licenses abroad.
Dean & Deluca Singapore Store Opening – Video (Source: Lifestyleasia.com)
Open: 11:00AM to 10:00PM daily