Being a Nippon-phile, I was naturally excited about Francfranc (pronounced as ‘frang-frang’ フランフラン, not ‘frank-frank’ ;p) opening in Singapore. Known for its lively, fun-loving designs, the well-loved Japanese premium home and lifestyle store began from a single store in Tokyo in 1992, and has since grown to 126 stores located in Japan (115), Hong Kong (4), Shanghai (3) and South Korea (4). The brand also celebrates its 20th anniversary this year.
The first store opened at JCube on 1 May 2012, and its largest flagship store in the world (20,000 sq ft) and the first in Southeast Asia on 1 June at Vivocity. Designed by award-winning designer Yasumichi Morita, it will offer a wide range of products – kitchen and table, fabric (curtains), hobby and culture, kitchen fabric (apron, tea towels), beauty and health (soaps, bath products, scents), furniture (sofas, cupboard), lighting (including other electrical appliances) and interior accessories (art, photo frames and clocks) – shopaholic’s dream!
Kids are not left out too, with on-going collaborations with renowned brands such as the current one with Disney.
What I am more elated about is that the Vivocity store will carry “J-PERIOD”, its line of Japanese traditional culture-inspired products which will be available for the first time outside of Japan – yay!
Francfranc’s great whether for a family outing or checking out kawaii items to perk up the home; their items are so quirky, I’m sure it will be a conversation starter at house parties. Looks like I will have another place to add to my shopping spots!
Photos: Moi and Francfranc Facebook page
1 HarbourFront Walk, #02-41/42, VivoCity, Singapore 098585
2 Jurong East Central 1, #02-27, JCube, Singapore 609731